Oak & Glory

The American food chain is dominated by a handful of agribusiness conglomerates, who have put profits ahead of consumers, farmers, and the environment. Fortunately, people are starting to care about where their food comes from and how it is grown, but this awareness has not extended to the hard spirits even though they are also created from crops.

I aim to change this by creating an engaging, desirable brand as messaging vehicle. Introducing Oak & Glory, a sustainable farm distillery where farm origins and authentically good ingredients are emphasized as a primary part of the brand identity.